Get Your Small Business in Front of The Competition
Simply having a website live on the internet isn’t enough. You need more. You need online visibility.
That’s what search engine optimisation is all about, and that’s why Online Marketing Group’s small business SEO services are your best option for affordable business success.
Why Do You Need SEO?
Even the best business website you can think of won’t attract a single new client from the get-go. Generally, the majority of people don’t simply type in URLs when they’re looking for a specific business to solve a query or business pain point for them. Instead, they turn to their preferred search engine, which is often Google.
Now, you’re probably aware of what we’re telling you with this – but here’s where it gets interesting. Not every site gets found through search! For the most part, only the listings on the first page of a group of results for a specific search phrase get clicked. And even then, it’s usually the first three or four links on that first page of results that get the overwhelming number of clicks.
What does this mean for your business site?
For starters, it means that even a wonderfully crafted page that explains exactly what you do clearly, who your target audience is, and why you’re better at doing it than your competitors won’t necessarily be enough. You need a combination of key factors, and these are the things OMG does really well for our small business clients.
Online Marketing Group Gets Your Site Noticed
Optimising your website for maximum visibility requires managing a complex set of moving parts and diverse elements. It’s a process that’s built on a solid understanding of technical SEO at its foundation…but it also involves a good deal of data knowledge, market research and the right mix of strategic know-how that is tailored to your type of business. That’s why it’s always helpful to have a partner who’s experienced in SEO on your side. From the outset of our partnership – we’ve got your SEO needs covered. We are a small business ourselves, so we know how small businesses work!
Search engine optimisation focuses on keyword phrases that users enter (either by voice or by typing). These words, phrases and questions that your customers type into a given search engine are gleaned by the algorithm to find the best information, businesses and then serve up the most relevant solutions that they’re after. Making sure your pages get found for the right kinds of keywords is a very complex process which takes time and a highly specialised sort of research. However, it’s important to note that keywords alone are no longer the single most important factor within the broad spectrum that is SEO. User intent and search intent are arguably more important to understand today. We can help you select and research the right keywords for each of your site’s pages and establish what your audience’s search intent truly is, to make sure our SEO work creates results and, in turn, success for your business.
Once we know which keywords you’d like your pages to rank well for, the work of matching your page and that critical content to those keywords begins. From title tags to meta descriptions, keyword density to image alt tags, we go through your page from top to bottom, optimising for all the various elements that will signal to the search engines your page’s relevance to the user’s search query.
Internal Link Structure
It’s important to build an interlinked and connected website that helps your users find all the information they’re searching for. The longer you can keep them on your site, the better your results will be; ‘bounce rate’ is an important ranking factor for Google, so you want to keep your bounce rates as low as possible. By adding internal links to other pages on your site where they most naturally fit into your site’s content structure, you’ll increase time on site (dwell time), which can also help signal to a search engine that search users found what they were looking for on your domain.
External Link Profile
SEO doesn’t only take place on your page. It also requires a little help from other websites. Specifically, it requires high-quality incoming links that signal to search engines other expert, authoritative and trustworthy sites think your page has value and that it’s worth linking to. That process begins with a careful analysis of where your page currently stands in both search rankings and in terms of incoming links, or backlinks. This process helps us to identify opportunities to boost your page’s profile and help your page stand out even more for those selected keywords.
Once we know where your pages stand in regard to incoming links from other sites, we can begin to build those high-quality links and raise your page’s profile. Link building must be done in a careful, organic, and ethical way in order to benefit your site. It does take time, but it’s worth this kind of cautious approach so that a search engine doesn’t penalise your site.
Digital & Online Marketing
Inbound digital and online marketing techniques can help your site rank higher in SERPs. However, there are a huge number of marketing tactics that can make it seem a little overwhelming to small businesses who simply want to increase their online sales and attract more customers. We can help you make sense out of it all with the correct fit for your business and the right choice of digital marketing services, by working with you and advising the best-fit strategy that makes the most sense for your business and your budget.
We offer a number of services as well as SEO optimisation, including web design, content writing, digital marketing strategies, SEO audits, user experience (UX) design and more. See our full range of online marketing services here.
Small Business SEO That’s More Affordable Than You Think
There’s not much about SEO that’s generalised – it should be customised for every business, but there is one universal truth that’s definitely the same for every type of business:
Although many agencies seem to, no agency or SEO Pro can legitimately guarantee you the #1 ranking on Google, or any other search engine. There’s no one size fits all, there’s not one single secret, and anyone telling you otherwise probably isn’t the right fit for your company.
What works for your main competitor won’t necessarily work the same for your business. That’s because SEO is a highly customised process that must be tailored to each website and each page.
That’s why Online Marketing Group is a smart choice for small businesses not able to spend a small fortune on online marketing. We focus on implementing a proven process that results in an approach that works for you and your business. There’s no cookie-cutter approach. Instead, we create a bespoke optimisation plan centred around your business goals and your brand, which we then implement for you over the agreed timeline.
The web is vast and ever-evolving. We will help you reach your target audience with our combined offering of online marketing services. There are no long-term commitments, which helps to give you peace of mind!
Our expertise in technical SEO, on-page SEO and content marketing have helped many small businesses achieve the results that they needed and wanted.
Your Website Is The Most Powerful Tool You Have
But…if nobody finds it, the traffic and the conversions are never going to happen.
This is where OMG comes in. We specialise in search engine optimisation (SEO), a proven and tested method to get websites to rank higher on search engine results. Our SEO services are designed specifically to increase the overall visibility of your growing brand. We combine a combination of in-depth market analysis, comprehension of user intent, keyword research, on- and off-page SEO, as well as quality content creation.
Dominate your market with competitive SEO strategies tailored to your own goals and budget. Connect with the right type of customers that you want and speak to them at the precise time they’re searching for the products or services that your business offers.
Reach customers when they’re ready to purchase and turn clicks into conversions! We will create and manage your SEO listings, so they appear right in front of the people who matter.
Get ready for your online success with our affordable digital and online marketing services. Enhance your website so that it provides a great experience for users. This is a really important ranking factor for Google already and will be in the future.
Social sharing is the online equivalent of word-of-mouth advertising. Speak to us about ‘engagement strategies’ that will amplify your message and your content, and convert curious browsers into paying customers and casual customers into loyal brand advocates.
What your customers read online can really help them in finding solutions to their problems. Establish a strong news article/blog presence on your own site, so this can also be optimised and so your customers come to your site for their answers prior to purchasing – rather than your competitors’ one.
Your Business Partner in Growth
You understand your market and have a clear vision of where you want your business to be. The last thing you need is a one-size-fits-all approach when it comes to your digital marketing strategy.
At OMG, we assess your exact needs and implement a plan based on your business goals that deliver the results you deserve. Additionally, we offer different levels of SEO service packages to suit your individual needs and budget. Our packages come with no commitments and no contracts. You have full flexibility.
Why Choose Us?
Executing SEO properly requires multiple disciplines. Content writing, UX designers, SEO specialists and more. That is exactly what OMG provides – all under the one roof, and at your service for stress-free peace of mind. Our SEO company offers customised services backed by years of experience and combined online expertise.
The ever-evolving digital landscape may be difficult to navigate, but we know how to analyse and assess the data – to help advise you with the right insights and strategies that bring you closer to your goals. Our strategies target both search engines and your exact audience.
Every day, Google gets better at understanding search intent. So does OMG. With a refined strategy and proper execution, we can turn your website into your primary source of converted leads and online sales.
Ready To Turn Your Website Into A Revenue Stream?
The first step is making sure your target market can actually find you online through organic search – and that’s the thing we do best. Partner with OMG and entrust your online presence to a trusted digital marketing company.
Give us a call or email us, we’d be very happy to explain more about what we can do for your site.