What is a good CTR for your small business organic search results in Google? When considering what is a good CTR, this is a more complex question to answer than merely one set of numbers. You also need to take into account whether there’s an additional ‘featured snippet’ included above the natural listings, as well as whether the search terms are branded or non-branded, just for two examples. It is well documented that click-through rates for branded keywords are inherently higher. Improving your Organic CTR (Click-through Rate) means driving more traffic to your website without necessarily having to improve your rankings. Here are 12 steps you can follow to achieve this.
Many people often get confused between strategy vs tactics, so what’s the difference? Essentially, strategy deals with the Why and tactics deal with the How. This is fundamental if you’re looking at a small business SEO strategy for 2021. Strategy is the planning phase, and tactics are the action steps needed to carry out that plan. It’s also important to note, though, that strategy doesn’t just happen at the beginning before the tactics are conceived. Strategy happens both before and after the initial tactics are drawn up…with new tactics being deployed to keep in sync with the evolving strategy.
For our 23 SEO Trends in 2021, we’re going to start with User Intent and Increasing Clicks as two major factors this year. Did you know that you can increase clicks to your website by actually earning them from Google without ranking higher? It’s one of the least well-known facts and one of the best things about SEO. Essentially, you don't have to rank higher up on SERPs (Search Engine Results Pages) to get more traffic if you can get more clicks from the rankings that you already have.
Serving hyper-relevant content that best answers the queries and needs of users is certainly at the forefront of many SEO Pros’ minds since the introduction of RankBrain and numerous core algorithm updates. Indeed, some might say that this is at the very heart of what a good SEO content marketing strategy is all about in 2021. Many SEO Pros believe that they're already providing this by driving their content strategy via keyword research alone.
You often hear the phrase “content is king” in reference to search engine optimisation (SEO) when speaking to an SEO Professional, but – to a great extent – this has never really been true, even when the saying first came into conversation years ago. Although many SEO agencies use this expression with their clients, it has never been the standalone factor that will gain you rankings.
With either a free SEO audit or a paid version, an SEO audit follows a detailed and technical checklist of potential website issues and other areas of concern such as content and links etc - that might prevent it from being indexed in the first place, as well as issues that might be holding back its potential to rank higher up in SERPs (Search Engine Results Pages).