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SEO Tips

SEO Services For Small Business: 7 Ways To Punch Above Your Weight During COVID-19

2022-01-24T13:44:49+11:00January 24th, 2022|Categories: SEO Tips|

How can your business realistically compete in terms of SEO services for small business against the big brands, major directory companies, and other big players in Google search results? One of the key advantages of online marketing – and search engine optimisation (SEO) specifically – is that it can empower all types and sizes of businesses to compete more effectively and cost efficiently, and so reducing the impact of different-sized budgets. Small to medium-sized businesses (SMBs) or enterprises should strive to compete more effectively against their larger rivals in the same digital space and maximise the opportunities of being a smaller online entity.

How To Manage Uncertainty In Business: Digital Marketing Tips To Survive The COVID-19 Dance In 2022

2021-12-22T10:57:14+11:00December 21st, 2021|Categories: SEO Tips|

Small businesses in particular are nearly always hit the hardest when it comes to any economic downturn or large event such as a global pandemic – how to manage uncertainty in business is certainly a fear that all business owners face, regardless of size. Even on a good day, being a small business and staying ahead of the competition is often about solving problems and adapting. ‘Survival of the fittest’ is not just a saying for our species, after all. If you’re willing to shift your business to adapt to the lockdown (or any other kind of financial downturn) and put in the work that other business aren’t willing to do – the chances are you’ll survive, and possibly even thrive while other small businesses are struggling.

Best eCommerce Platform For SEO – An Inspiring 2021 Case Study

2021-11-25T10:54:40+11:00November 25th, 2021|Categories: SEO Tips|

Online Marketing Group used its specialisation in affordable small business SEO, website design and UX design to help two of our main clients with major issues they were experiencing with their first websites, after talking to them about the best eCommerce platform for SEO. Both of these clients’ website CMS's (content management systems), or platforms, had been in full swing for these clients long before one of them approached OMG and prior to us contacting the other. Through working on their SEO on their existing sites, we found that either there were so many elements which were not fully optimisable for SEO using best practice…or we found that the chosen CMS platform that was recommended for them initially was lacking what they really wanted in being able to add various items themselves.

eCommerce Website SEO Tips (Checklist): A Remarkable Step-By-Step Guide (2021) – Part 2

2021-11-16T12:16:09+11:00November 9th, 2021|Categories: SEO Tips|

In this post, we're carrying on from our first part and covering eCommerce website SEO tips in a step-by-step checklist guide…continued from Part 1. Step Four: Implement pagination. It’s possible that you’ve heard that so-called ‘infinite scrolling’ provides a better user experience. That’s true in a number of ways. Google even switched its preferences to infinite scrolling for mobile search results, so you’d imagine it was a done deal. However, infinite scrolling can also negatively affect SEO for both desktop and mobile usability. But what is best practice for small business eCommerce SEO services? In a recent study by the Baymard Institute in the US, they showed the results for pagination vs. the ‘load more’ button vs. infinite scrolling.

eCommerce SEO Checklist (Guide): A Remarkable Step-By-Step View (2021) – Part 1

2021-11-10T10:57:44+11:00October 28th, 2021|Categories: SEO Tips|

In our latest series of SEO tips, we're going to go through a step-by-step guide with our eCommerce SEO checklist that will help small businesses get more customers with SEO and sell their products and services online. Sometimes you can spend months – maybe even years – designing and building your eCommerce site. But what if you still get little-to-no traffic? This guide will help you increase traffic and grow your online sales. As a small business, there may be times when even your target audience doesn’t know exactly what they are searching for. This can be hard for a business owner, and the reality is that you need to optimise your eCommerce website properly for SEO to target the best potential purchasers for your business.

Updating Website Content Regularly: 14 Important Reasons Why You Should Update Your Old Content

2021-11-10T11:09:28+11:00October 7th, 2021|Categories: SEO Tips|

Today, we’re going to cover why it’s so important that you keep updating website content regularly…not just continuing to add new content, but going through your old content and refreshing those articles and pages with key information and links etc. Below are 14 key reasons why updating your content is a must. This is especially true for small businesses wanting seo. As you’re probably aware - your business website is your most important marketing tool, no matter what industry you are in. It’s out there working for your business 24 hours a day, 7 days a week.

Why Is SEO Important For Business During COVID-19? 10 Key Tips For Small Businesses

2021-11-10T11:49:46+11:00September 16th, 2021|Categories: SEO Tips|

In our cluster of topics, we’re going to cover 'why is SEO important for business during COVID-19?' and how you can get ahead of the competition. Since the pandemic started, there have been significant changes to both our personal and professional lives, which have had a drastic knock-on effect for the economy and, in particular, SMBs. Many of my clients had their businesses virtually grind to a halt with the numerous lockdowns…and some of them may well not fully recover. Some states and territories are enjoying more relaxed physical distancing rules, allowing them to target a percentage of their former customers, but many of the larger states as well as some countries are still doing it extremely tough.

Why Your Business Needs SEO: 16 Reasons Why SEO Is Essential For Your Small Business Growth

2021-11-10T11:24:32+11:00August 20th, 2021|Categories: SEO Tips|

In our suite of posts, we’re going to outline why your business needs SEO – especially if you’re the owner of a small business. We cover 16 reasons why search engine optimisation actively helps to grow your small business; it costs significantly less than most other forms of digital marketing and it is highly effective. Small businesses need SEO services as soon as they launch their entity online, as it's the most viable and cost-effective way to simultaneously understand and target customers in the critical moments that matter. 2021 saw the greatest ever need for SEO when demand rose to unprecedented levels. As consumers shifted in droves to online, even the most traditional retail business realised that they needed to switch to digital…and FAST! Most small businesses understand the importance of SEO for their digital properties and the results they will achieve from the SEO work being implemented by a digital agency.

SEO Trends To Follow In 2022: The Important Changes Coming To SEO

2021-11-04T10:53:35+11:00August 2nd, 2021|Categories: SEO Tips|

In this blog, we’re going to discuss the SEO trends to follow in 2022 and the likely changes we see coming. After all of the changes in early 2020, one thing that remains constant from all this upheaval is the way that the technology around search engines and social media networks continues to thrive and be ever-present in our lives – especially these days. Surely, there is no longer a need for the question as to whether technology and internet giants such as Google will keep on innovating.

Best CMS for SEO – What Is The Best & Why? 10 Surprising Reasons for Our Choice

2021-11-03T14:08:32+11:00July 13th, 2021|Categories: SEO Tips|

In our latest blog, we answer the burning question of “what is the best CMS for SEO?” If you’re a small business and looking for the best SEO-friendly Content Management System (CMS) for your website, what should it offer and what do you want to get out of it? Most of my clients don’t have the time, training or inclination to design their own website – but they do nearly all want to have a high level of control after the website is built to add new content (such as blogs and videos) and edit their site whenever they choose to.

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