Digital Marketing Services Australia

digital marketing services australia - search traffic sources graph
digital marketing services australia - client meeting with laptop tablet and smartphone devices

Optimising Your Website For SEO

Optimising your website for Search Engine Optimisation (SEO) is a critical step in taking your business online. You need to promote your online business in order for you to get noticed by your potential customers or clients. SEO is one of the best ways to do this from all of the online marketing services, as it optimises your site for major search engines such as Google. SEO enables you to rank your business listing on Google – with the added benefit of not having to pay when someone clicks on your listing, as you would with online advertising such as Google Ads, online banner ads and online tile ads. Ensure the customers you want to target can reach you online! Optimise your website for SEO today.

Web & Blog Content Writing

Creating engaging content is an important asset for your online presence – it’s at the heart of an good SEO campaign. Well-written content needs to be highly targeted to the reader and not only engage them, but it needs to satisfy the reason why they visited your site and answer whatever search query they made or pain point they have. Engaging content can come in many forms…but typical areas are for critical website content to promote a response or action from the user, and blog articles that can help drive a website’s relevance and help boost any SEO optimisation that you do. It’s important that the content written is easily read, well structured and hyper-relevant to your target audience.

Digital Marketing Strategy & Plans

Whether you want to grow your business, refresh your website or take your business online for the first time, a good digital marketing strategy can be a powerful tool – and is one of the digital marketing tools we offer at OMG. Written often in conjunction with actionable plans, it allows you to see the bigger picture of what you’re really trying to achieve with your business goals. Advice from an expert enables you to put these goals into practice by choosing the right marketing channels for your type of business and to promote it in the most targeted way to reach your customers or clients. Too often, businesses leap into the unknown with marketing channels such as social media without having clear objectives in mind…or knowing whether that’s the best medium for their business. A focused strategy will help with that.

eCommerce Site Advice

Whether your existing website is in the form of a ‘brochure site’ and doesn’t allow your customers to purchase directly from your site, or you’re in retail but don’t have a website at all – Online Marketing Group can certainly help. By advising what the best eCommerce platforms are to build your online store, or advising on how to add a payment gateway to your existing website so your customers can buy directly off your site with a credit card etc…we can cover any eventuality.

Engaging Content Creation

Creating engaging content is an important asset for your online presence. It needs to be highly targeted to the reader and not only engage them, but it needs to satisfy the reason why they visited your site and answer whatever question or search query they had. Engaging content can come in many forms…but typical areas are for critical website content to promote a response or action from the user and blog articles, which can help boost a website’s relevance and help boost any SEO optimisation that you do. It’s important that the content written is easily read, well-structured and highly relevant to your target audience.

eCommerce Site Advice

Whether your existing website is in the form of a ‘brochure site’ and doesn’t allow your customers to purchase directly from your site, or you’re in retail but don’t have a website at all – Online Marketing Group can certainly help. By advising what the best eCommerce platforms are to build your online store, or advising on how to add a payment gateway to your existing website so your customers can buy directly off your site with a credit card etc…we can cover any eventuality.

Online Marketing & Email Campaigns

Depending on what you’re trying to achieve for your business, you may want to target new customers or send out a targeted email campaign to your existing customers, for example – so, choosing the right approach is key. We can create all kinds of online marketing campaigns to fit your solution as well as your budget. We can even automate Messenger and SMS sends to enable engaging interactive conversations (two-way) with either your existing customers or new leads, to generate higher conversions by linking your website visitors with your Facebook followers. This can save a small business a huge amount of time and effort, as well as drive conversion rates much higher.

Marketing Channel Advice

In many ways marketing channel advice is linked to a good online marketing strategy and marketing plan. By establishing who your target audience is, what type of business you have and what your goals are…we can best advise which the optimal channels will be to meet those objectives. Generally, a multi-channel approach ensures you cover more than just one base.

Website Development Advice

If your existing website is looking a bit tired, you don’t yet have a website or you’re launching a new business etc, we can advise you on the most suitable CMS platform for your site to be based on, as well as build your website for you. We can also advise which hosting company to go with and migrate the hosting from an existing site to a new host if that’s a better fit for you.

Responsive Web Design

Whatever decision you take with choosing the best website for your business’s needs, you’ll need to make sure it not only displays properly and works on desktop computers, but functions and performs optimally for mobile devices and tablets etc, too. Responsive design helps with this, whether you need a brochure-style website or a full eCommerce site.

Website Development Advice

If your existing website is looking a bit tired, you don’t yet have a website or you’re launching a new business etc, we can advise you on the most suitable CMS platform for your site to be based on. We can also advise which hosting company to go with and migrate the hosting from an existing site to a new host if that’s a better fit for you.

Responsive Web Design

Whatever decision you take with choosing the best website for your business’s needs, you’ll need to make sure it not only displays properly on mobile devices and tablets etc, but functions optimally for those devices too. Responsive design helps with this, whether you need a brochure-style website or a full eCommerce site.