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Local SEO Services For Small Business – Our Services

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Optimising Your Website For SEO

Optimising your website for Search Engine Optimisation (SEO) is a critical step in taking your business online. You need to promote your online business in order for you to get noticed by your potential customers or clients. SEO is one of the best ways to do this from all of the online marketing services, as it optimises your site for major search engines such as Google. SEO enables you to rank your business listing on Google – with the added benefit of not having to pay when someone clicks on your listing, as you would with online advertising such as Google Ads, online banner ads and online tile ads. Ensure the customers you want to target can reach you online! Optimise your website for SEO today.

Web & Blog Content Writing

Creating engaging content is an important asset for your online presence – it’s at the heart of an good SEO campaign. Well-written content needs to be highly targeted to the reader and not only engage them, but it needs to satisfy the reason why they visited your site and answer whatever search query they made or pain point they have. Engaging content can come in many forms…but typical areas are for critical website content to promote a response or action from the user, and blog articles that can help drive a website’s relevance and help boost any SEO optimisation that you do. It’s important that the content written is easily read, well structured and hyper-relevant to your target audience.

Digital Marketing Strategy & Plans

Whether you want to grow your small business, refresh your website or take your business online for the first time, a good digital marketing strategy can be a powerful tool – and is one of the online marketing services we offer at OMG, along with the popular option of SEO. Written often in conjunction with actionable plans, it allows you to see the bigger picture of what you’re really trying to achieve with your business goals. Advice from an expert enables you to put these goals into practice by choosing the right marketing channels for your type of business and to promote it in the most targeted way to reach your customers or clients. Too often, businesses leap into the unknown with marketing channels such as social media without having clear objectives in mind…or knowing whether that’s the best medium for their business. A focused strategy will help with that.

eCommerce & Brochure Websites

Whether your existing website is in the form of a ‘brochure site’ and doesn’t allow your customers to purchase directly from your site, or you’re in retail but don’t have a website at all – Online Marketing Group can certainly help. We develop your website using the best eCommerce platforms and brochure site CMS platforms, and can even advise on how to add a payment gateway to your existing website so your customers can buy directly off your site with a credit card. We can cover any eventuality. Especially since the onset of the COVID-19 pandemic – a fully functioning eCommerce site really has become a must-have offering to service your customers and make life easier for small businesses.

Engaging Content Creation

Creating engaging content is an important asset for your online presence. It needs to be highly targeted to the reader and not only engage them, but it needs to satisfy the reason why they visited your site and answer whatever question or search query they had. Engaging content can come in many forms…but typical areas are for critical website content to promote a response or action from the user and blog articles, which can help boost a website’s relevance and help boost any SEO optimisation that you do. It’s important that the content written is easily read, well-structured and highly relevant to your target audience.

eCommerce Site Advice

Whether your existing website is in the form of a ‘brochure site’ and doesn’t allow your customers to purchase directly from your site, or you’re in retail but don’t have a website at all – Online Marketing Group can certainly help. By advising what the best eCommerce platforms are to build your online store, or advising on how to add a payment gateway to your existing website so your customers can buy directly off your site with a credit card etc…we can cover any eventuality.

Online Marketing & Email Campaigns

Depending on what you’re trying to achieve for your business, you may want to target new customers or send out a targeted email campaign to your existing customers, for example – so, choosing the right approach is key. We can create all kinds of online marketing campaigns to fit your solution as well as your budget. We can even automate Messenger and SMS sends to enable engaging interactive conversations (two-way) with either your existing customers or new leads, to generate higher conversions by linking your website visitors with your Facebook followers. This can save a small business a huge amount of time and effort, as well as drive conversion rates much higher.

Marketing Channel Advice

In many ways marketing channel advice is linked to a good online marketing strategy and marketing plan. By establishing who your target audience is, what type of business you have and what your goals are…we can best advise which the optimal channels will be to meet those objectives. Generally, a multi-channel approach ensures you cover more than just one base.

Website Development Advice

If your existing website is looking a bit tired, you don’t yet have a website or you’re launching a new business etc, we can advise you on the most suitable CMS platform for your site to be based on, as well as build your website for you. We can also advise which hosting company to go with and migrate the hosting from an existing site to a new host if that’s a better fit for you.

Responsive Web Design

Whatever decision you take with choosing the best website for your business’s needs, you’ll need to make sure it not only displays properly and works on desktop computers, but functions and performs optimally for mobile devices and tablets etc, too. Responsive design helps with this, whether you need a brochure-style website or a full eCommerce site.

Website Development Advice

If your existing website is looking a bit tired, you don’t yet have a website or you’re launching a new business etc, we can advise you on the most suitable CMS platform for your site to be based on. We can also advise which hosting company to go with and migrate the hosting from an existing site to a new host if that’s a better fit for you.

Responsive Web Design

Whatever decision you take with choosing the best website for your business’s needs, you’ll need to make sure it not only displays properly on mobile devices and tablets etc, but functions optimally for those devices too. Responsive design helps with this, whether you need a brochure-style website or a full eCommerce site.

Australian small business using multiple tech devices

Strong SEO That Grows Your Small Business Revenue!

Receive significantly higher online traffic which converts to sales. Search Engine Optimisation will absolutely do this…and more. Our SEO Professionals have over delivered to all of our clients once they see how effective our solid SEO strategy can be. Just view our Google 5-star reviews to see what some of them have said about Online Marketing Group.

We promise to work with you as your small business partner and communicate transparently while delivering the results we’ve agreed on.

Ready For SEO Services That Gives You Real Impact?

Grow Your Client Base Naturally / Organically Through Search

Get maximum exposure to relevant mobile device and desktop searches with digital marketing and SEO. Your online business site will work tirelessly 24 / 7 taking on your competition and forming healthy new revenue streams – all through search engine optimisation. We’ve helped many clients achieve not just a strong increase in leads, but converting those leads into sales and bookings, by improving their SEO strategy with our services.

Dominate Google

Tackle the competition with multiple rankings for hyper-relevant search terms and local directory listings. Stay ahead of the curve and be rewarded with innovative ways to expand the reaches of SEO and strategy.

Partner With Honest Professionals

Make sure you feel comfortable with your chosen service provider right from the outset. You’ll likely get a good feel for this all-important ‘trust factor’ when you speak to them directly. OMG assures that you will know precisely what we’ll be doing for your business in advance and how we’ll help to grow your business with online marketing.

SEO That Drives Revenue, Not Just Rankings

Ensure that the online marketing services provider that you choose can drive not just traffic, but revenue as well. This is where OMG will make the difference and get you to where you want to be with our customised services.

Why Is SEO So Important?

On the outside, at least, SEO seems like a fairly simple concept. You optimise your website to make it more attractive to search engines for certain keywords. The search engines benefit your website with higher rankings. The result is that more users (targeted potential customers) find your website and business creating more revenue!

The closer you are to the top of the rankings, the larger the number of people who notice your website. However, it boils down to the execution of those services…and that’s where it becomes more complex. The foundation of your website needs to be strong and needs to be relevant to your niche, while displaying a high amount of authority. That’s what search engines look for. Your site should provide the answers to users’ questions easily and demonstrate that you’re a trusted resource for information.

To break it down, SEO is an overarching term that involves numerous strategies used to achieve high rankings for your website in search engines. This is ultimately important because 90% of your customers use Google etc. to find products and services.

Types of SEO

Traditional SEO

Outrank your competitors with revenue-generating results through tailored SEO strategies.

Ecommerce SEO

Exclusively target those customers who are ready to purchase and direct them straight to your purchase page.

Local SEO

Rank highly in local directories and for mobile searches in your area.

Why Choose Online Marketing Group?

Many digital marketing companies promise the moon on a stick, but we’re more interested in achieving what we said we’d do. Our focus is on high-performance campaigns with results you can see for yourself, increasing your bottom line and helping your small business to grow through our services. That’s it.

Because Trust Is Everything

If you’re trusting us to partner with your business, you should know exactly what the game plan is and where your money is going. You can’t have trust without transparency, which is why we communicate clearly and keep in contact at each step of the campaign.

Because Digital Marketing Shouldn’t Be An Unknown

Investing in online marketing campaigns and SEO services is a big decision and we understand that. Many small businesses aren’t in a position to allocate a large chunk of their revenue to online marketing. Our aim is for every one of our clients to see a strong return on their investment. Our strategies need to be aligned with your business goals. Let’s achieve this together.

Because We Do What We Say We’re Going To Do

We believe our open and honest approach to business sets us apart from many others. We outline the strategic goals and expected results we strive for up front in real terms – then we set about achieving them.

SEO Successes

Take a look at our small business testimonials to see what some of our clients are saying about the results they’ve seen and what it’s like to partner with OMG.

Contact Online Marketing Group online or call us to discuss what your business goals are and how we can help you.

Australian small businesses using numerous devices

User Experience (UX) Design: What Is User Experience (UX) Design?

User experience (UX) design relates to the process design teams follow to create products that provide rich and hyper-relevant experiences to users. UX design involves the design of the entire flow of acquiring and integrating the product; including aspects of branding, design, usability and function.

What UX Designers Create Goes Beyond UI Design

User experience design is often used interchangeably with terms such as ‘User Interface Design.’ There are a number of key differences, though, where usability and user interface (UI) design are important aspects of UX design, making them subsets of it. UX design covers a much broader scope that begins before the smart device or computer is even in the users’ hands.

To quote the creator of the term ‘User Experience,’ Donald Norman said, “No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service – from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly.”

Those products that provide a great user experience (e.g. the iPhone) are designed with not only the product’s use in mind, but also the entire process of owning the product and even troubleshooting it. In a similar way, UX designers don’t solely focus on creating products that are usable; they concentrate on other aspects of the entire user experience, such as pleasure, efficiency and the sensory feedback of it, too. As a result, there is no one definition of a good user experience that will be the same for everyone. Instead, a great user experience is one that meets a particular user’s needs in the specific context where they are interacting with the product.

UX Designers Consider The Why, What & How Of Product Use

With all good UX design, the Why, What & How of the product usage should be considered. The Why denotes the users’ motivations for acquiring a product, whether it’s specifically related to a task they wish to perform with it or whether it’s for values and views which they correlate with the ownership and use of the product. The What relates to the actions people can perform with a product – its functionality. Lastly, the How addresses the design aspect of functionality in an easily accessible and aesthetically pleasing way. UX designers tend to start with the Why before determining the What and then, ultimately, the How in order to create products that users can form meaningful experiences with. In the corresponding software design, they will need to make sure the product’s true ‘substance’ comes through an existing device and offers a seamless, fluid experience for the user.

UX Design = User-Centred Design

Since UX design encompasses the entire user journey, it’s a multidisciplinary field – UX designers come from a variety of backgrounds, including visual design, computer programming, consumer psychology and interaction design. To design for human users also means you need to work with a holistic approach as well as with fine detail. Designers must have regard for accessibility and accommodating many potential users’ physical limitations, such as reading small text. A UX designer’s typical tasks are varied, but often include user research, creating mock personas, designing wireframes and interactive prototypes as well as testing the designs throughout the entire process. These tasks can alter greatly from one company to the next, but they always require designers to play the devil’s advocate on their behalf and keep the users’ needs at the epicentre of all design and development stages. This is also why most UX designers work in some form of user-centred work process and keep channelling their best efforts until they address all of the challenges and user needs optimally.

User-centred design is an evolving, step-by-step process where you take an understanding of the users and their context as a starting point for all design and development.

A Deeper Look Into User Experience & UX Design

The user experience (UX) is what a user of a particular product experiences when using a certain product. A UX designer’s job is therefore to create a product that gives the best possible user experience. How does this happen?

Basically, it starts with a whole amount of research. You won’t create anything of real value to a user unless you understand what kind of problems they’re looking to address and how you can solve those problems, so that the user will want – or even better, will need – your solution. You can only get that understanding by interacting with users and setting up market research focus groups etc.

UX designers are often concerned with three primary issues: the look of a product, the feel of the product and the usability of that product.

The look of a product is naturally all about creating a product which has visual appeal and that, in particular, works in harmony with a user’s values while capturing the spirit of what they’re anticipating in that product. To break that down, it has to not only look nice, but look like it will function correctly for the specified tasks as well. In doing so, it creates a form of trust and credibility between the product and the user.

Next is the feel of the product, which is really about designing and creating products that are ‘a joy to use.’ So, whether you’re interacting with them or reacting to them, products should provide a pleasurable experience and not purely a functional one.

Thirdly, usability is the very foundation of user experience. If a product isn’t easily usable, the experience of using it can unlikely be good. UX designers strive to create products which can, ideally, be modified to meet a user’s specific needs, but which provides functionality that is expected.

What Are The Similarities Between Graphic Design & UX Design?

Emotional Design

Graphic design is about emotional communication through typography, colour palettes and images. For example, serif fonts and dark, duller colours evoke seriousness, while sans-serif fonts and bright colours tend to bring about a sense of joy or excitement. Graphic designers are very often emotional designers who elicit certain reactions in any given user. UX design is also concerned with shaping the emotions of the user, although it relies on a broader, big-picture view of the entire user’s experience with the product. In addition to focusing on the best typography and colours, UX designers are also concerned with motion design, the tonality of the content, and information architecture, among other areas.

Creative thinking

Graphic designers and UX designers are both on the same high level of creative thinking. For graphic designers, creating visuals that adhere to conventions (and communicate effectively) while retaining a sense of originality (to stamp their work with their own identity and set them apart from their rivals) requires serious creative and critical thinking. In a similar way, UX designers need to create products that solve users’ problems – and, sometimes, conventional solutions don’t always mean the best or the most appropriate ones.

Prototyping

Graphic designers often create mock-ups and wireframes of their designs in advance of delivering a finished design. It gives a chance for clients to offer feedback on their designs and for them to improve them without having to start from scratch. UX designers use mock-ups and prototypes, too, but they tend to be less focused on the overall ‘look’ of the product and concentrate more on the ‘feel’ of it. Is the prototype useful? Is it usable? Do users desire it? These are some of the questions a UX designer wants answers to.

What Are The Differences Between Graphic Design & UX Design?

User-focused vs pixel-focused

Graphic designers often strive for pixel perfection in their designs. Ensuring that texts have perfect typography spacing and that colours conform to brand guidelines; this often takes up a significant portion of graphic designers’ jobs. In contrast, UX designers are primarily focused on users. They study the interface between users and the product, discovering ways to ensure that the product satisfies the user’s core needs. And they achieve this by conducting a lot of research, by talking to and observing users, creating user personas and stories, doing usability testing on the products, and much more.

Iterative problem solving

UX design is, as we mentioned earlier, an iterative problem-solving process, and it can be vastly different from what a typical graphic designer does. It starts with the identification of a problem; this is often found through user research, and if not, it will be confirmed through user research. It is pointless to solve problems that users aren’t interested in, as they won’t pay to solve those problems, and that means your company can’t commercialise it.

From the problem identification stage, more thorough research is carried out into the best way to solve the problem in a manner that the user will be happy with. This is usually done via observations, surveys and studies etc.

This research then forms the product’s design ethos. Designs are then tested with users to see if the research led to the right solutions. These designs go through repeated iterations until research confirms that they are good enough.

Once this occurs the product is launched, but that’s not the end of the design process. The design will be continually tested and user feedback will be incorporated, which leads to a new round of user research. Future modifications to the design will be made based on this feedback.

Aesthetics

A very common misconception about UX design is that good usability trumps aesthetics. By contrast, good aesthetics have been found to improve the overall user experience of product; by allowing users to be more relaxed, establishing a positive first impression and generally showing that the designer cares.

Aesthetics also help designers communicate internally within their companies. Former graphic designers can present research results in a way that makes stakeholders sit up and really take notice.