Q. Why Online Marketing Group?
A. Because we focus on small business growth and driving online sales while being less expensive than most agencies due to reduced overheads.
Q. What is SEO?
A. SEO (Search Engine Optimisation) drives targeted traffic to your website from the organic search queries from the user. They are shown in the Search Engine Results Pages of search engines such as Google & Bing.
Q. What is Content Marketing?
A. A solid content marketing strategy involves creating a detailed plan of who your target audience is, what the intent of their search query is (for SEO), what their needs are, which content format does your audience want to be delivered to them and which channels they prefer. Combining this with your own brand’s knowledge base and positioning in the market…then finding the sweet spot where they meet, is key.
Q. How do I rank on Google?
A. There are over 200 SEO values that Google and other search engines use as ranking factors, all of them weighted differently. In addition to a good SEO audit, you need sound keyword research coupled with competitor research, expert on-page technical SEO, a strong SEO content strategy, fresh content in the form of both service pages, blog posts and video, a fast website in terms of page speed etc. and a solid backlink strategy.