Search Engine Optimisation (SEO) is critical for any business with a website! You may have a great-looking site, but if it’s not properly optimised for search engines by a Technical SEO Expert, it’s like having a retail store in the middle of nowhere without promoting it. You need people to be able to find you.
SEO, done well and fully implemented, is one of the best ways to bring customers to your website. Web designers don’t have the key knowledge or training in SEO to optimise your website properly for search engines like Google, they are experts at web design and development.
While you’ve possibly heard of the saying in SEO ‘Content is King,’ this is only a small part of what’s needed for SEO. Yes…you can’t run an SEO campaign without well-written content that your audience craves, but this is only one element of a hugely complex and technical entity. See our blogs to read more on this.
The practice of SEO is about getting more targeted (better quality) visitors to your website and, at the same time, sending more traffic to your site through natural (organic) search engine results. We also have a series specifically tailored for eCommerce websites, with a step-by-step checklist guide and tips and tricks to help you optimise you online store. You can read Part 1 of the eCommerce SEO series here, along with all of our other SEO and digital marketing blogs.
SEO aims to match the queries that your potential customers type into a search engine such as Google – with the most relevant answers, displayed in order of relevance on the search engine results pages (SERPs). It also strives to understand what the ‘user intent’ is and what their overall ‘search journey’ might be. By optimising your website accordingly, search engine optimisation will help your website’s listing rank higher up on the search engine results pages.
Speak to a specialist SEO Professional today. Speak to an accredited SEO Agency.