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The Ultimate Small Business Guides to SEO, Digital & Online Marketing

Blog2021-09-14T10:40:31+10:00

SEO Services For Small Business: 7 Ways To Punch Above Your Weight During COVID-19

January 24th, 2022|Categories: SEO Tips|

How can your business realistically compete in terms of SEO services for small business against the big brands, major directory companies, and other big players in Google search results? One of the key advantages of online marketing – and search engine optimisation (SEO) specifically – is that it can empower all types and sizes of businesses to compete more effectively and cost efficiently, and so reducing the impact of different-sized budgets. Small to medium-sized businesses (SMBs) or enterprises should strive to compete more effectively against their larger rivals in the same digital space and maximise the opportunities of being a smaller online entity.

How To Manage Uncertainty In Business: Digital Marketing Tips To Survive The COVID-19 Dance In 2022

December 21st, 2021|Categories: SEO Tips|

Small businesses in particular are nearly always hit the hardest when it comes to any economic downturn or large event such as a global pandemic – how to manage uncertainty in business is certainly a fear that all business owners face, regardless of size. Even on a good day, being a small business and staying ahead of the competition is often about solving problems and adapting. ‘Survival of the fittest’ is not just a saying for our species, after all. If you’re willing to shift your business to adapt to the lockdown (or any other kind of financial downturn) and put in the work that other business aren’t willing to do – the chances are you’ll survive, and possibly even thrive while other small businesses are struggling.

Best eCommerce Platform For SEO – An Inspiring 2021 Case Study

November 25th, 2021|Categories: SEO Tips|

Online Marketing Group used its specialisation in affordable small business SEO, website design and UX design to help two of our main clients with major issues they were experiencing with their first websites, after talking to them about the best eCommerce platform for SEO. Both of these clients’ website CMS's (content management systems), or platforms, had been in full swing for these clients long before one of them approached OMG and prior to us contacting the other. Through working on their SEO on their existing sites, we found that either there were so many elements which were not fully optimisable for SEO using best practice…or we found that the chosen CMS platform that was recommended for them initially was lacking what they really wanted in being able to add various items themselves.

eCommerce Website SEO Tips (Checklist): A Remarkable Step-By-Step Guide (2021) – Part 2

November 9th, 2021|Categories: SEO Tips|

In this post, we're carrying on from our first part and covering eCommerce website SEO tips in a step-by-step checklist guide…continued from Part 1. Step Four: Implement pagination. It’s possible that you’ve heard that so-called ‘infinite scrolling’ provides a better user experience. That’s true in a number of ways. Google even switched its preferences to infinite scrolling for mobile search results, so you’d imagine it was a done deal. However, infinite scrolling can also negatively affect SEO for both desktop and mobile usability. But what is best practice for small business eCommerce SEO services? In a recent study by the Baymard Institute in the US, they showed the results for pagination vs. the ‘load more’ button vs. infinite scrolling.

eCommerce SEO Checklist (Guide): A Remarkable Step-By-Step View (2021) – Part 1

October 28th, 2021|Categories: SEO Tips|

In our latest series of SEO tips, we're going to go through a step-by-step guide with our eCommerce SEO checklist that will help small businesses get more customers with SEO and sell their products and services online. Sometimes you can spend months – maybe even years – designing and building your eCommerce site. But what if you still get little-to-no traffic? This guide will help you increase traffic and grow your online sales. As a small business, there may be times when even your target audience doesn’t know exactly what they are searching for. This can be hard for a business owner, and the reality is that you need to optimise your eCommerce website properly for SEO to target the best potential purchasers for your business.

Updating Website Content Regularly: 14 Important Reasons Why You Should Update Your Old Content

October 7th, 2021|Categories: SEO Tips|

Today, we’re going to cover why it’s so important that you keep updating website content regularly…not just continuing to add new content, but going through your old content and refreshing those articles and pages with key information and links etc. Below are 14 key reasons why updating your content is a must. This is especially true for small businesses wanting seo. As you’re probably aware - your business website is your most important marketing tool, no matter what industry you are in. It’s out there working for your business 24 hours a day, 7 days a week.

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