Many people often get confused between strategy vs tactics, so what’s the difference? Essentially, strategy deals with the Why and tactics deal with the How. This is fundamental if you’re looking at a small business SEO strategy for 2021. Strategy is the planning phase, and tactics are the action steps needed to carry out that plan. It’s also important to note, though, that strategy doesn’t just happen at the beginning before the tactics are conceived. Strategy happens both before and after the initial tactics are drawn up…with new tactics being deployed to keep in sync with the evolving strategy.