In our cluster of topics, we’re going to cover 'why is SEO important for business during COVID-19?' and how you can get ahead of the competition. Since the pandemic started, there have been significant changes to both our personal and professional lives, which have had a drastic knock-on effect for the economy and, in particular, SMBs. Many of my clients had their businesses virtually grind to a halt with the numerous lockdowns…and some of them may well not fully recover. Some states and territories are enjoying more relaxed physical distancing rules, allowing them to target a percentage of their former customers, but many of the larger states as well as some countries are still doing it extremely tough.